2026 Autumn/Winter SEASON THEME
SOHKI -Recollection- Our OKURA shop opened in Tokyo's Daikanyama neighborhood in 1993 driven by our desire to recreate the atmosphere
and scenes Japanese people were once familiar with.
We cherish the memories and happenings evoked by our OKURA shop,
which was the birthplace of our BLUE BLUE JAPAN brand,
and strive to carry that remembrance forward with us.
Our Fall and Winter Collection embodies our aspiration to be a brand
with products that feel both nostalgic and new
— products that create an enjoyable connection with those who wear them.
We adopted cloud patterns likening the theme of "Recollection" to sea of clouds,
and motifs featuring casablanca lily,
a flower we hold dear.