Our Story

About SEILIN & Co.

SEILIN & Co. is a Japanese apparel company founded in Daikanyama, Tokyo in 1975 with its roots in Hollywood Ranch Market, which opened in Sendagaya in 1972. In addition to original brands such as HOLLYWOOD RANCH MARKET, BLUE BLUE JAPAN, and BLUE BLUE, we also have unique brands and stores such as HIGH! STANDARD and TOLL FREE. Through Japanese craftsmanship and carefully selected materials, we deliver products to customers not only in Japan but all over the world. The head office is located at 1-4-8 Aobadai, Meguro-ku, Tokyo, and in addition to the apparel business, the company also operates restaurants.

About BLUE BLUE JAPAN

BLUE BLUE JAPAN is a brand born in 1996 at OKURA in Daikanyama, Tokyo, and it reinterprets traditional Japanese techniques in a modern way. The name "BLUE BLUE JAPAN" reflects the founder's desire to introduce Japan to the world. Our works, based on natural indigo-dyed and hand-dyed blue, are designed to deepen their character over time. In every process, including dyeing, weaving, and sewing, we collaborate with artisans from all over Japan and utilize traditional techniques.

About BLUE BLUE

BLUE BLUE is a brand specializing in denim and indigo blue, focusing on simple and basic daily wear. By slowly weaving our original selvedge denim on vintage power looms, we create classic items that gain depth and character the more you wear them.

About HOLLYWOOD RANCH MARKET

HOLLYWOOD RANCH MARKET is a representative brand of SEILIN & Co., founded in 1975. Since moving to Daikanyama in 1979, it has been known as one of the symbols of Daikanyama culture. With our roots in American casual style, we offer classic items such as T-shirts, sweatshirts, and denim that can be used for many years. Although it originated in Japan, it expresses its own identity by fusing the American lifestyle with the spirit of craftsmanship.